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Sunday, February 17, 2008

Getting Listed Is The First Goal In Google Optimization

Getting listed in Search Engine is the first choice of people and part of Google Optimization Process. Google has indexed more than 8 billion pages and now it has become a bit slower. It is believed that now it takes 4-6 weeks for you to get indexed in search results. But waiting for such a long period requires a lot of patience when there are time constrains to promote a website.

It means a lot to rank high in major search engines. Around 40% of the search engine traffic comes from Google. The question that may come in your mind is that if it is there any way to get listed more quickly despite hearing a lot about sandbox. Well it is possible to get listed in short period of time if you take care of certain basics. Among the many ways of getting listed quickly is the best known method and that is to make the Sitemap. Other method is to increase the inbound links to your website.

This is created by programmers that help people to get their site listed in much faster way. This informs Google what your site is all about and what it is related to, how many pages are there in your website and which updates are done in the website on regular basis.

Try to build the inbound links of your website. This can be done through article submissions, directory submissions and link exchange etc. All this will help in indexing your site faster. These links will also help you to rank higher in search engines. You can simply visit the http://www.xml-sitemaps.com and this website lets you create free sitemap for your website. Just follow the guidelines and submit the sitemap.

Apart from being the biggest search engine, Google is fast and simple to use. In less than a second you are able to find the most results. They also show the cached version of the web page. It provides results with information and links related to your query. This helps to make and quickly find what you are searching for.


Rajeev Guglani writes articles for SEO. He has vast exposure in writing for Search Engine marketing. He is working for NDDW. For Google Marketing, Get Listed in Google and Google Optimization visit www.nddw.com

Tuesday, February 12, 2008

Simple SEO: How To Create Content The Search Engines Will Like

Improved search positioning means greater exposure to targeted traffic, but few E-Biz owners really understand how to run an effective search engine optimization (SEO) campaign. According to Andy Jenkins, founder of online business forum http://StomperNet.com, “Your web site ranking is determined, in large part, by the quality of your content – it must be both compelling to your visitors and consumable to the search engine spiders.”

A Matter of Substance

Jenkins reveals two key practices that can help you cooperate with the search engines and give them the kind of useful information they’re after:

Avoid Duplicate Content

When pages living on separate domains are extremely similar, the engines will classify them as “duplicate content” and rank them very poorly. One page will go in their normal index; the other will be relegated to their supplemental index, where none its value is manifested. This often poses a problem for eCommerce stores selling numerous similar items.

Every page of your web site probably has some design elements that are the same, like your navigation bar, header and footer, and any special messages, like “In Stock” or “Money Back Guarantee”. To keep from ending up in the supplemental index, you should strive to have at least more original content in your product descriptions than exists in the permanent template layout of your pages. In other words, if you have two hundred fifty words of repeating content on each page, you should also have at least two hundred fifty-one words per page of new and different content.

If writing interesting, witty descriptions of your products seems difficult, it may help to try manifesting your copy in some form of ownership. For instance, if you’re selling a box of tortellini, talk about how simple it is to cook, how good it tastes with pesto sauce, how wonderful it is to enjoy with your family around the dinner table. You’re simultaneously engaging your customers, sharing the benefits of using your product, and avoiding the mire of the supplemental index.

Implement Latent Semantic Indexing

Search engine algorithms have grown increasingly complex over time. Optimizing your copy is no longer a matter of stuffing it with keywords: “This pasta site is the best pasta site for the pasta lover’s pasta needs.” Now, in fact, repeating a keyword or phrase too often will raise red flags, and may even cause your site to drop in the rankings.

The engines have learned to recognize the relationships between many words. So to rank well for a keyword, you need to talk about things that relate to it, also know as “latent semantic indexing”. For example, if you’re trying to rank for the keyword “pasta”, you might talk about carbs, marinara sauce, fusilli, linguini, and so forth. It’s okay to sprinkle “pasta” throughout your copy, but concentrate on using latently related words. You’re generating copy that’s interesting to the users reading it, and palatable to the engines ranking it.

(Tip: To discover keywords latently related to your keywords, perform a Google search with a tilde in front of the keyword – like “~pasta”. You’ll bring back results containing latently related words: noodles, recipes, Italian, etc.)

While the search engines regularly revise their algorithms, the basic principles of SEO remain the same. You don’t need to play games or try to trick the engines to show up in their results. Advises Jenkins, “The engines want to give users the information they’re seeking. So if you create a user-friendly site with good, valuable content, you’re going to do well – period.”



Product Sourcing Radio is Created and Hosted by Chris Malta and Robin Cowie of http://WorldwideBrands.com, Home of OneSource: The Internet's Largest Source of Genuine, Factory-Direct Wholesalers for online sellers. Visit http://www.WorldwideBrands.com for more FREE E-Biz & Product Sourcing info!

Monday, February 11, 2008

Handy Tips For Designing A Good Website

Techno geeks would claim that designing a website is as easy as 1-2-3 with all the available software and programs. With just a few clicks on the computer a website will be “born”. And if it is true that the success of an online business largely depends on the design of the website, why then do some online business fail? Something must be amiss with the design of the website.

Practicing good design principles is a must if you want to have a website that will reach out to potential customer as well as yield the desired sales. The web abounds with graphics and a web designer might be tempted to enhance the appearance of the website by using so many graphics and images. However it is not advisable to load the page with so many pictures as this would slow down the loading of the page. Most internet surfers who uses dial up connections would surely leave a slow loading page and click on the next link. If you really think that a picture is essential to the website it is advisable to use image editing programs. Pictures that will be featured should have a relevance to the content of the website. A picture of your favorite pet would be inappropriate for a website dedicated to dental services.

Another important factor to be considered in web design is to know the target audience. The font used as well as the layout should cater to the prospective audience. The design of the site should have a relevance to the purpose of the website. For example, if the website will sell dog food, it wouldn’t do to incorporate flashy model cars. If the target users of the website belong to the senior group, using the smaller fonts favored by the young generation is not advisable since the senior readers would need to make font modification in their own computers just to read the content of the website.

The page layout is equally important in web design. The front page will serve as the “face” of the business and as such should be able to provide the visitors with information regarding the company and the services and products it offers. The page should be clean and uncluttered with many unnecessary images and bouncing animations. The color of the text should be complimentary to the color of the background for easy reading. It is a known fact that glaring and vibrant colors as well as rotating and bouncing animations could distract readers. And readers who leave the site would mean lost sales.

Easy navigation should be a feature of a company website who wants to achieve marketing success. Nothing is more frustrating to a visitor than a site where the navigation bar is hidden by so many other features. It is comparable to finding a sock from a mound of clothes.

Content of a website should be clear and concise. Surfers are “lazy” individuals and they won’t have the patience to read overly long paragraphs especially if it lacks substance. Keeping it sweet and simple is very appropriate for the content of a website who aims to attract loads of traffic in order to generate more revenues.



Dolphin Promotions are a web design and SEO company based in Blackpool in the UK.

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