The War Between Google Adwords and Google Free Traffic

Adwords -vs- Free Traffic


A couple of weeks ago I stumbled upon a site that advertised free website traffic. As you might have guessed my first thought was yeah sure, and what’s the catch. As I begin to read the article, there were several things that got my attention. One of the first things that got my attention was what I was reading on the subject of Adwords. The author of the article made this glaring statement “people are making Google money, no, lots of money with run away Adword accounts.” He was basically SHOUTING we are giving Google all of our cash, while we earn a pittance for an income. And I ask you What is wrong with this picture?

What gave this statement so much authority was not so much of what I have heard over the years as what a fellow marketer from a program where “a certain guy” tells all, wrote me four days prior to reading this articlet about free traffic. And this guy was on a limited income. This is what he says: “Larry, I did try to get my Marketing /Advertising in place by using Google Adwords (pay per click) to market my website as instructed in the program.

Using Google Adwords however is not as simple or anywhere near as cost effective as K's System leads you to believe... If you CAN get it right it can work for you... However it takes a lot of trial and error to get the correct combination of " KEYWORDS and COST/PER CLICK " to make it work without costing a small fortune as I found out.”

You did get that, didn’t you? “Without costing a small fortune.” This is the very thing I was reading about in this article, and I am hearing HELLO! loud and clear here. It isn’t like I haven’t heard it all before, but somehow it was like a light bulb going on at mach speed and flooding my brian with the news.

So one has to ask themselves, what’s the real skinny here? Can you really make out with adwords without it costing you a small fortune as some say? Then what about free traffic? Does anyone ever get anything for free, I mean really for free?

Having some experience with SEO, being a webmaster and network administrator a few years back my first thought was this is probably just about SEO. I was wrong. In fact I was almost entirely wrong about what I thought this guy was trying to sell me on. I hate admitting I am wrong, as do most of us, but I was dead wrong. Not only was I wrong, I had many things to think about after purchasing and reading the e-book this guy was selling.

There was something else he said that got my attention and that was this: “After I got this down right, I closed my Adwords account.” Then he dared me to do a search in Google to where one of his sites is number 1 and click on that link once, and double dared me to do it a thousand times, why? It wasn’t going to cost him a cotton picken penny. That’s right, not one red cent.
You know what? Not only was he right, he is getting free traffic from Google and the other search engines. The best part is he is more than happy to show us how he does it. I don’t know about you, but I’d rather get my traffic for free! And guess what the good news is? You can get this information for a whole lot less than what a Google Adwords campaign will cost you and a whole lot less than a night out on the town would cost you.


The Internet is a fascinating entity particularly the area of marketing, with many ever changing faces. Those changes faces intrigue me, giving me reason to study trends and ways to earn and save money. My motto is to pass on valuable info to those who's interest is in making and saving money.
http://www.moneymakingdollars.com/free-traffic.html

Adsense, Adwords Pay Per Click Services, The Difference

AdSense How To

Can you make money with Google AdSense? AdSense is for people who own a website or BLOG and put those ads you see on their own web site to make money. The ads you see all over the Internet on web sites, are people who put those ads on their web sites in hopes to make a lot of money from Google, Yahoo, MSN and others when people click on them.


Some BLOG services do not allow you to post AdSense. Some will let you put one set of articles on your web site. Google allows three (3) per page. For example, you will see some sites with a tall skyscraper ad, then a horizontal ad, or just some text ads, placed in different areas on the page. That doesn't mean you should put three on each page if it will hinder from your content or look and feel of your page for the user.

It is also very important to customize each ad to make sure it blends in with your page. It should look natural. Statistics have shown the blue link, black text, and light grey URL (www.google.com) link convert the best. The horizontal ad toward the top, center of the page, looking like it is part of your page also converts to people viewing it and clicking on it most.

Critical point - you must spend time placing new, fresh, unique articles on your web site or BLOG at a minimum of two times per week. Do not use articles more than once.

AdWords Strategy

Google AdWords are the ads you see at the very top (light blue portion) of the search engines on Google and their partners search engines; i.e., Ask.com, iWon.com. This includes the right-hand side text ads you see when you type in a search query like, "used cars san diego." Whenever you see Sponsored Links and you click on those ads, companies are paying for it. Sometimes the cost is outrageous, but depends on many factors.

There are also banner ads, image ads, and video ads, but we are going to focus our discussion on the text ads which is most widely used.

Google AdWords accounts are set up for web site owners who want a lot more traffic because 1) their own site is not search engine optimized well for free (organic) traffic, or 2) they are smart and want to use a different avenue of media (form of advertising) on the Internet to capture more business. Every web site cannot attain organic (free) traffic rankings for every single keyword. So using AdWords for the other targeted words people use to search for will grab the rest of the market.

Be forewarned, there are many new companies popping up on the Internet who say they "specialize" in setting you up with a "highly optimized" account, and all you get is a list of many keywords that give you a lot of clicks at high prices, but no conversions (sales).

Picking Great Keywords

To all those using Google AdWords to promote their products the concept of keywords is a sacred one. The effectiveness of their keywords in attracting business is often the deciding factor between success and failure.

An unsuccessful AdWords campaign can lead to hundreds of dollars in wasted advertising as their ads fail to draw in productive leads but still generate plenty of idle interest among the portion of internet browsers with little else to do but browse through the "Sponsored Ads" to see what there is to see.

What they don't know is that luck really has nothing to do with it and neither does careful research, in finding profitable keywords.

Yes, a quick glance at a search engine's database will show the keywords which generated the most business over an established period of time; however, these keywords are going to generate hundreds of pages of results due to their popularity and internet browsers are not going to look beyond the first five to ten. That means that anything on the remaining ninety pages is going to go unviewed.

It is evident that an ad must be among the first pages to be assured of some kind of success. What does that have to do with keywords? To be assured of their ads showing up on the first 5 or 10 pages, those very prime spots, a marketer will have to have one of the higher bids on that keyword.

That means that they are going to need to pay more for each time their advertisement is clicked than the people on the other ninety-nine pages if they wish for their ad to appear on the first page.

This may not seem like much, but when one takes the time to consider the fact that the advertiser is going to have to pay that sum each and every time that the ad is clicked, whether it generates a sale or not, the potential for lost advertising dollars is tremendous. Therefore, each ad is going to have to be as effective as possible in order to justify the amount of money being spent on it.

For each ad to be successful it is important that the keyword be as successful as possible.

An optimal keyword should be narrow enough so that it can narrow the field down (like "little league football" rather than "football") but you also want it to be broad enough that someone would actually search for it.

Anyone having difficulty selecting keywords for their advertisements can use any one of the vast array of tools available through Google's AdWords site, www.adwords.google.com.

By: Kirt Christensen


Kirt Christensen's dynamic flair in AdWords Management as he managed over $612,000 of annual ppc advertising for clients, has them raving about him! managemypayperclick.com

What is Pay per Click (PPC)?

As always I have find yet another informative article for visitors of this blog. I think this article is interesting and can be useful for every website advertiser.
I suggest to everyone who want to advertiser there site with Googe AdWords to read this article.

PPC stands for Pay Per Click. It is a method of paying to search engines like google, msn, yahoo for advertising your website. Google Adwords is one of the preferred destinations for maximum of the website advertiser in order to achieve a large pool of traffic on pay per click basis.

Visitors who are searching for the products/services that you are selling are in a receptive mode and chances of getting those visitors converted into a paying customer is more.

How does Pay Per Click (PPC) work?

Taking Google search engine as an example, when a user is searching for a product or service by inputting a keyword or a keyword phrase in google search engine, your ppc ads will be get displayed on right hand side of the search engine results. Depending on how compelling your ad copy is, a user will decide whether to click on your ppc ad for more information or not.

If any user clicks on your ad, that user is redirected to your website and your account is charged with a fee for that click made by the user. The most compelling aspect of ppc advertising is - you pay only when user clicks on your ad or in other words, you only pay for qualified traffic delivered to your website.

How Google decides the position of your ad word?

The position of your add for particular keyword depends on your campaign budget and CTR (click through rate) of that keyword. Getting maximum CTR for your targeted keyword is the key factor to rank your key phrases in Google Adwords.

How do I maximize my earnings from Pay Per Click (PPC)?

1) Relevance is key:

If you attempt to use a lot of broad keywords, you’re probably going to be disappointed with the performance of your campaign. Google rewards publishers for a high CTR (click through rate) it means generating keywords that are highly relevant to your website will decrease CPC (cost per click) bid amount you pay for each click.

2) Create strong ads:

Each of your ads should have strong copy. You should put pen to paper in such a manner that gives users a call to action. The quality of your add copy can make or break a campaign.

After the selection of keywords, add copy is the most important skill to master. Inventa Technologies typically spends a few hours for the creation of a single ad creative (headline + two lines of text). Google helps by automatically serving the add creative with the highest CTR (click through ratio), however as is the case with all other advertising channels - it is important to test, test and retest.

3) Opt for Search Engine Results Only:

If the PPC engine you are using has a content network, turn it off! Google allows it and Yahoo allows it.

For most industries, the content network delivers lower conversion rates compared to the search network. The best way to ensure that you get the most targeted traffic for your investment is by only displaying your ads on search engine result pages.



Conclusions:

Pay per click (PPC) can help your business to gain significant competitive advantage and good return on investment (ROI).

IT Global Solution provides detailed information on pay per click management, pay per click advertising, pay per click search engine and more. For more information visit Search Engine Optimization (SEO) Company